White Night Melbourne 2016 Turns Darkness Into Light

White Night Melbourne 2016 Turns Darkness Into Light

Victoria Minister for Tourism and Major Events John Eren

Victoria Government Secures The Return Of White Night Melbourne

Victor P Taffa

The Andrews Government will secure the future of White Night in 2017 and will take the popular cultural event to regional Victoria for the first time.

Minister for Tourism and Major Events John Eren today announced the thriving city would again transform next year, as enormous crowds enjoy spectacular illuminations, theatre, world-class dining experiences and performances from dusk to dawn.

In a first, a regional Victorian centre will stage its own contribution to the festival, stimulating the regional economy. Work is under way to identify a suitable host location.

“Nothing says Melbourne quite like White Night. It’s a great event for our city, and it delivers big benefits to our visitor economy too.” Minister for Tourism and Major Events John Eren said.

“Our regions do the big events so well, and this is a great chance for regional Victoria to shine.”

Victoria is the events capital of Australia, and White Night is distinctly Melbourne. Some 1.3 Million people have flocked to the city over three fabulous years, keeping CBD traders busy and the economy strong. The 2015 instalment generated $16.8 Million for Victoria’s economy and that means jobs and growth.

The State Government will seek expressions of interest for the delivery of the festival in 2017.

“White Night Melbourne has really hit its stride as a major showcase of our city, our cultural life and our creative strengths.” Minister for Creative Industries Martin Foley said.

“It’s become a major celebration of Victorian creative talent alongside artists and projects from around the world. I look forward to White Night providing even more opportunities for our creative industries, not just in Melbourne but in regional Victoria too.”

White Night is Australia’s contribution to the world-renowned phenomenon, Nuit Blanche, where cities become all-night art galleries. Melbourne is Australia’s only city to offer a festival of its kind.

White Night attracts hundreds of thousands to Melbourne’s CBD, as lights and lasers beam striking images and captivating colours across landmark buildings and city facades. Street performers and buskers keep crowds entertained, and our restaurants and eateries offer something for everyone and the best of everything.

Nobody does the big cultural events like Victoria, and the Andrews Government wants it to stay that way. The Government’s 2015-16 Victorian Budget includes an additional $80 Million for Victoria’s events war chest, so that Victoria can continue to secure the events that deliver big benefits to the state.

White Night Melbourne 2016 begins tonight Saturday 20 February 2016 at 7 pm.