In Literary & Arts

Victoria Minister for Tourism and Major Events Louise Asher

Coalition Funding Hits The Right Note With Wangaratta Festival Of Jazz

Victor P Taffa

Tourism and Major Events Minister Louise Asher announced the Wangaratta Festival of Jazz will receive $42,500 from the Victorian Coalition Government through Tourism Victoria’s Events Program.

This allocation will fund a comprehensive marketing campaign that includes advertising on Prime TV, a website upgrade, radio and print promotion and a targeted public relations campaign.


“This support will work to raise the event’s national profile, helping attract more visitors and underpinning the long-term sustainability of the festival.” Ms. Asher said.

The event includes the National Jazz Awards and youth workshops, and new for 2011 is an expanded blues focus.

Member for Murray Valley Tim McCurdy said the Wangaratta Festival of Jazz was a vital part of Victoria’s vibrant performing arts scene and would play a key role in attracting visitors to the region.

“Around 30,000 people are expected to attend this popular festival, many from interstate, making it a great Victorian experience and a vital economic boost through tourism and local spending.” Mr. McCurdy said.

This funding grant is additional to the $109,522 that has been provided by Arts Victoria to assist the Wangaratta Festival of Jazz.

“The funding announcement follows the release of a new report by the Victorian Government that indicates Victoria’s live music performers and venues contribute more than half a billion dollars to the state economy each year.” Ms. Asher said.

The report by Deloitte Access Economics, The economic, social, and cultural contribution of venue-based live music in Victoria, found that the venue-based live music sector contributes around $500 million annually to the Victorian economy, creating the equivalent of 17,200 full-time jobs.

“Events supported are those which not only demonstrate potential for increased economic benefit and visitation but enhancement of the region’s particular tourism strengths and local community identity.” Ms. Asher said.

The Wangaratta Festival of Jazz will be held from 28 October to 31 October 2011.


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