WA Wheat Exports Important For Indonesian Wheat Market

WA Wheat Exports Important For Indonesian Wheat Market

Western Australia Minister for Agriculture & Food Terry Redman

WA Wheat Industry Hosts Indonesian Flour Miller

Victor P Taffa

Western Australia’s Wheat Trading Ties with Indonesia have been strengthened following a Week-Long visit from the Nation’s Biggest Flour Miller.

Agriculture and Food Minister Terry Redman this week met with representatives from Bogasari, which operates two of the biggest flour Milling Complexes in the world at Jakarta and Surabaya.

The Delegation met Researchers and Grain Quality Experts from the Department of Agriculture and Food; Grain Marketers; and Bulk Handler CBH to learn more about the State’s Wheat Industry.

“The Main purpose of this visit was to increase Indonesia’s understanding of Australian export wheat grades and their quality characteristics.” Mr. Redman said.

“It ultimately aims to improve mutual understanding of how our wheat quality grades can best be used to meet the needs of Indonesia’s expanding market for baked products.”

Indonesia is WA’s Biggest Cereal Market with Grain Exports in 2009-10 valued at $685 Million, including Wheat Exports of $486 Million.

WA wheat is currently blended with higher protein wheat from Canada and the United States to meet baking industry requirements in Indonesia.

The Minister said WA had a unique marketing advantage due to its location and established customer base, but needed to work more closely with the Indonesian industry to increase the acceptance of Australian wheat for a range of end-products.

The visit follows the Minister’s trip to the Surabaya flour mill earlier this year, where he extended an invitation for Bogasari representatives to tour WA’s wheat research, production and storage facilities.

Two departmental wheat quality specialists travelled to Indonesia in July to initiate research and assess Indonesian wheat flour milling and bread-baking markets.

“Through this research and increased interaction with Indonesian flour processors, we can better understand their requirements and help increase their demand for our wheat.” Mr. Redman said.

“It is interesting to note that average Flour Consumption Per Head in Indonesia is about 16 kg. One Kilogram of additional consumption of Flour Per Head in Indonesia equates to 230,000 tonnes of Wheat.

“The Department will continue to work with buyers and local industry to expand opportunities for WA growers as our wheat becomes more acceptable for their major end-products of noodles, bread and biscuits.” Mr. Redman said.