Tourism Victoria Partner Announced

Tourism Victoria Partner Announced

Victoria Minister for Tourism and Major Events Louise Asher

Major Chinese Tourism Campaign Partner Appointed

Victor P Taffa

Minister for Tourism and Major Events Louise Asher today announced that Ogilvy & Mather has been selected as Tourism Victoria’s partner agency to develop a major Chinese tourism campaign to attract more Chinese visitors to Victoria.

Ogilvy & Mather will develop advertising and engagement strategies to showcase Victoria as a destination that offers breathtaking natural scenery, internationally acclaimed cuisine, and unrivalled opportunities to be part of some of the world’s top sporting and cultural events.


“China is Victoria’s fastest growing tourist market, with almost a quarter of a million Chinese tourists expected to visit Victoria this year.” Ms. Asher said.

“The Victorian Coalition Government is pleased to appoint Ogilvy & Mather to manage this important campaign as they stood out for their profound insights into what attracts Chinese tourists to Australia.”

The President of Ogilvy & Mather Group Shanghai Chris Reitermann said it was a tremendous opportunity for the company to brand Victoria as a compelling, must-see destination for Chinese travellers.

“Victoria really has something for everyone and we’re eager to make sure Chinese tourists not only know about it, but actually visit, stay longer, spend more and enjoy the many diverse and exciting attractions.” Mr. Reitermann said.

“Tourism Victoria is known in Australia for its iconic campaigns and we’re excited to match that excellence in the work we do for them in China.”