New South Wales Minister for Tourism and Major Events Adam Marshall
First-Ever Regional Tourism Target For New South Wales
Victor P Taffa
Rural and regional New South Wales will get its fair share of the State’s rapidly growing tourism pie with the New South Wales Government today announcing the State’s first regional tourism target to double the current spend.
Making the announcement at AgQuip in Gunnedah today, Minister for Tourism and Major Events Adam Marshall said the Government would work with industry to reach an ambitious target of $20 Billion in visitor expenditure in rural and regional New South Wales by 2025, rising to $25 Billion by 2030.
“We’ve set the State’s first regional tourism target, so that every corner of New South Wales gets its fair share of the record tourist dollars and investment coming into our State.” Minister Marshall said.
“Tourism sector in New South Wales has never been stronger we are by far the number one destination for domestic and international tourists by every measure.”
“Our current State wide tourism target has Sydney as the heavy lifter getting us to number one. It’s now time to look beyond Sydney and do the work needed to turbocharge tourism in our rural and regional areas and double the current record levels of visitor expenditure.” Minister Marshall said.
Minister Marshall said the regional target was about keeping tourist dollars in New South Wales for as long as possible instead of letting them disappear elsewhere.
“This is an ambitious target but one that is certainly achievable.” Minister Marshall said.
“We want international tourists flying into Sydney and heading out to rural and regional New South Wales, rather than flying to Melbourne or Brisbane.”
“A tourism target for rural and regional New South Wales is our commitment to local operators, businesses, pubs, cafes and hotels from the coast to the bush that the New South Wales Government will ensure everyone gets a fair share of the State’s tourism boom.”
Regional target will be supported by a range of initiatives by the New South Wales Government to encourage greater visitation to rural and regional New South Wales.
This includes increased funding for marketing campaigns, more rural and regional events, improved tourism infrastructure and measures to address skills shortages in the tourism and hospital sectors.