Tourism Industry Increase In Swan Valley Expected With New Planning Focus

Tourism Industry Increase In Swan Valley Expected With New Planning Focus

Western Australia Minister for Tourism Paul Papalia

Western Australia Minister for Planning Rita Saffioti

Swan Valley To Become Major Tourism Precinct

Victor P Taffa

  • Strategy to see visitor spend in region grow by $132 Million by 2020
  • Marketing partnerships, experience trails and tourist transport to encourage growth

Swan Valley is set to become one of Western Australia’s premier tourism precincts thanks to a co-ordinated approach from Tourism Western Australia, the City of Swan, local businesses and the tourism industry.

“Swan Valley is one of Western Australia’s premier visitor destinations. It is recognised for its gourmet food and beverage, events and nature-based and heritage experiences.” Minister for Tourism Paul Papalia said.

“Tourism WA is already working with the City of Swan on parts of the strategy, particularly around developing and promoting food and wine trails.”

Tourism Minister Paul Papalia today met with wine producers, restaurateurs and representatives from tourism attractions, transport businesses and government to discuss the future of tourism in the Swan Valley.

Meeting follows last month’s announcement that the previous government’s plans to replace the Swan Valley Planning Act 1995 would be put on hold and the Act reviewed, with consideration given to supporting vital industries such as viticulture and tourism.

Review will include a more co-ordinated and sustained tourism strategy to be overseen by Tourism WA.

Mr. Papalia’s meeting with industry is the first step in that process and will look at ways Tourism WA and local industry can build on the City of Swan’s Tourism Development Strategy 2015-2020.

Council released the strategy in 2015 with an aim of attracting an additional 120,000 visitors by 2020 with an extra spend of $132.4 Million in visitor spend.

Some of the opportunities identified to grow visitor numbers include developing a marketing strategy for the Swan Valley in partnership with local industry, developing new and upgrading existing experience trails, trialling a hop-on, hop-off bus service for tourists and building capacity in existing tourism businesses.

WA Minister for Planning Rita Saffioti









“Reform to legislation overseeing the Swan Valley is critical to the region’s future success.” Minister for Planning Rita Saffioti said.

“We have been seeking local input and expertise to ensure the Swan Valley continues to grow as a tourism region while respecting the needs of the local community.”

“Every $106,000 in overnight visitor spend supports one tourism job, with the industry already supporting 97,000 jobs in Western Australia.” Mr. Papalia said.