In Tourism

Western Australia Minister for Tourism Kim Hames

New Margaret River Wine Region Campaign

Victor P Taffa

  • New $250,000 advertising campaign starts today
  • Bookings to the region down almost 10 % since November fires
  • Campaign supported by the release of a range of holiday deals

The State Government, through Tourism WA, has launched a new advertising campaign encouraging West Australians to holiday in the Margaret River Wine Region following a downturn in bookings since the November fires in the Prevelly area.

Tourism Minister Kim Hames said while the fire-affected area was relatively small less than 1.5 % of the region its effect in terms of tourism had been felt across the entire region, which stretched from Busselton to Augusta.

 

“The perception was that much more of the region had been affected than had actually been burned. Figures from the Augusta-Margaret River Tourism Association (AMRTA) show a 9% decrease in bookings to the region since November 2011 compared to the same period in the previous 12 months.” Dr. Hames said.

“It’s the region’s busiest time of the year and some operators have been hit hard.”

“The message now is that not only is the greater Margaret River Wine Region open for business, but there are some great deals to be had over the next few months.”

The campaign, which starts today, will include newspaper, radio, online marketing and social media.

The recovery campaign has been developed by Tourism WA, AMRTA, the regional tourism organisation Australia’s South West, and the Geographe Bay Tourism Association.

“Some 65-70 % of all visitors to the Margaret River Wine Region come from WA so it’s very important to stimulate that market.” the Minister said.

Fact File

  • New campaign runs from February 12-March 31
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