Top Korean Music Television Show Being Filmed In Melbourne

Top Korean Music Television Show Being Filmed In Melbourne

Victoria Minister for Tourism and Major Events Louise Asher

Melbourne Set To Rock On Popular Korean Music Television Show

Victor P Taffa

The Coalition Government and Tourism Victoria are harnessing the power of Korean popular music to attract thousands of Korean visitors to Victoria.

Tourism and Major Events Minister Louise Asher said that filming in Melbourne today of the popular Korean television show ‘Survival I’m a singer’ was a significant tourism opportunity for the state.

Millions of Korean viewers will tune in to see Melbourne’s landmarks like Federation Square, Eureka Tower and Flinders Street Station featured prominently on the program in the two hour-long episodes to be screened on 23 and 30 October.

“As the Minister also responsible for international education, I am delighted to support this initiative which has strong synergies across the tourism and international education markets, the two biggest export earners for Victoria.” Ms. Asher said.

“The Victorian Government is committed to attracting key international markets and ensuring the right strategic approach is in place to strengthen our tourism industry.”

The top 14 Korean singers on ‘Survival I’m a singer’, more than 100 crew members, and an audience of hundreds will take part in filming the show today at the Sidney Myer Music Bowl.

Total media coverage from the two Melbourne-based episodes is expected to generate a media value of $4.5 Million in the Korean market, with an additional $3.2 Million generated from repeat broadcasts of the episodes. The popular singing reality television show has attracted over 6 Million viewers on a weekly basis since beginning in March this year.

Travel packages for Melbourne trips will be advertised by the Korean television station Munhwa Broadcasting Corporation (MBC) during the television series.

“The initiative is part of a campaign to boost Victoria’s profile in the Korean market and attract more international students and tourists.” Ms. Asher said.

The 2010 study by the Tourism Cooperative Research Centre found that for every international student there were two visiting friends and relatives.

Tourism Victoria is partnering with Tourism Australia to bring the show to Melbourne, with Tourism Victoria providing $65,000 for online promotion, venue hire and travel agents’ support. Tourism Australia has provided $215,000.