Victoria Minister for Tourism and Major Events Louise Asher
Food And Wine Lovers Encouraged To Enjoy The Grape Escape
Victor P Taffa
Halls Gap’s Annual food and wine festival The Grape Escape has received $27,500 from the Coalition Government through Tourism Victoria’s Events Program.
Tourism and Major Events Minister Louise Asher said the event will deliver increased tourism and economic activity for the region, which is particularly important in the wake of the recent floods.
Ms. Asher said she witnessed the impact of the floods at Halls Gap first hand and met with local tourism operators.
“The Coalition Government is committed to supporting Victoria’s flood-affected communities in their efforts to recover and rebound.”
“Victorians can support the Halls Gap community, enjoy the fantastic food and wine of the Grampians, and experience the character, ambience and heritage of the Halls Gap village at The Grape Escape festival.” Ms. Asher said.
The Grape Escape Festival will include a comprehensive food and wine program including wine tasting, wine making and appreciation seminars.
“There will be an eclectic mix of cooking demonstrations, boutique beer tasting, wine makers’ dinners, gourmet food stalls, musicians and artists along with a ‘barrique auction’, ensuring an exciting festival atmosphere.” Ms. Asher said.
The Coalition Government’s funding will be used to help with marketing the event in Melbourne and interstate through radio, print and online advertising.
“This project raises the profile and awareness of the Grampians as one of Victoria’s premium wine and food producing regions, and highlights the region as a significant destination for wine tourism.” Ms. Asher said.
Over the last few years, the festival has attracted approximately 5,000 people with a significant increase in interstate visitors.
The Grape Escape Festival will be held in Halls Gap from 30 April to 1 May 2011.
Tourism is a significant economic driver for Victoria, contributing $15.8 Billion to the Victorian economy and employing 185,000 people across the state.