In Technology

Victoria Minister for Technology Gordon Rich-Phillips

Emerging Global Cloud Company Picks Melbourne For Its Asia Pacific Base

Victor P Taffa

Zendesk, the leading provider of cloud-based helpdesk software, today opened its Asia Pacific headquarters in Melbourne, bringing at least 20 new jobs to Victoria over the next 12 months.

Minister for Technology Gordon Rich-Phillips officially opened the new offices for the emerging global ICT company and said it was a significant occasion both for Zendesk and for Victoria.

“It’s a great pleasure to be part of the opening of a facility for a company with such global reach and reputation, especially one which is committed to future growth in Victoria.” Mr. Rich-Phillips said.

“Securing Zendesk’s investment in Melbourne is a significant boost to the Victorian economy and our reputation as a dynamic technology hub.”

“Zendesk’s Asia Pacific office opening builds on other key investments that are being made here, and firmly puts Melbourne on the map as a leader in ‘the cloud’.”

“Recent investments in Victoria focusing on cloud research Telstra, Accenture and Juniper Networks highlight that Melbourne is a regional hub for companies to develop new world-leading innovations in the cloud and capitalise on opportunities in the broadband space.” Mr. Rich-Phillips said.

Since it was formed in 2007, Zendesk has already acquired more than 10,000 customers worldwide, ranging from small businesses right up to global giants including Adobe, Xerox, MSNBC, Sony Music and Groupon.

Zendesk’s Asia Pacific office will enable the company to better grow its business in the region and support its Australian customers which includes Australasian leaders REA Group, Lonely Planet and New Zealand Post.

Zendesk Vice President and Asia Pacific Managing Director Michael Folmer Hansen said Zendesk saw great opportunities in expanding its business from Melbourne.

“We see a huge opportunity in the Asia-Pacific region, in Australia and New Zealand in particular, which have a large number of businesses that are keen to adopt cloud technology.” Mr. Rich-Phillips said.

“The rapid rise of social media channels has meant customer service has changed forever. Gone are the days of relying purely on a telephone help desk where queuing was the norm.”

Today customers expect to have a choice of multiple touch points, whether that’s via the web, social media or mobile devices. They want to have immediate and direct conversations with their service providers and demand a fast, satisfactory response.

“Using cloud-based technologies, such as Zendesk, businesses are realising they can deliver great customer support, fast. It’s easy to use, cost effective and can be introduced without disruption to current customer service systems.” Mr. Rich-Phillips said.


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