Tasmania Deputy Premier Jeremy Rockliff
All Regions Benefiting From Visitor Growth
Victor P Taffa
Tasmania is now a better place to live than ever before and a priority for the Hodgman Government is to ensure that even more Tasmanians and their communities benefit from the jobs and economic growth generated from a strong visitor economy.
Results from the latest Tasmanian Visitor Survey show that all 4 regions of the State have experienced growth in total visitor numbers in the year to June 2018, Deputy Premier Jeremy Rockliff said.
“We are committed to encouraging visitors to enjoy everything our regions have to offer and our plan to boost visitation in regional areas is clearly working.”
East Coast And Cradle Coast Regions
East Coast and Cradle Coast regions increased their total share of the State’s overall visitors with the Cradle Coast region receiving the strongest regional growth rate with visitation up 4 %.
Holidaymakers are also staying longer in Tasmania and spending more, with holiday nights up 11 % and holiday expenditure up 7 % compared to the same period in the previous year.
Visitors to Tasmania in the year to June 2018 spent a record $2.4 Billion up 6 %.
“While Tasmania welcomed 1.3 Million visitors for the first time, it’s important to note that this represents steady growth of 2 % in the past year.” Deputy Premier Rockliff said.
“We always knew that the path to achieving 1.5 Million visitors annually by 2020 would ebb and flow, but what this figure shows is that we cannot afford to pull up the welcome mat.”
“Recent calls to pull back tourism marketing, and the Green’s ridiculous suggestion of a tourist levy, risks damaging this vital sector and the 38,000 jobs it supports.” Deputy Premier Rockliff said.
“More than 85 % of our tourism operators are small or micro-businesses, run by passionate, hard-working and determined Tasmanians, and the Hodgman Government is proud to back our tourism, hospitality and events sector.”
Asian Trade And Tourism Mission
Premier Hodgman’s during the Asian Trade and Tourism Mission saw 45,900 Chinese visitors came to Tasmania last year up 46 % from the previous year.
International visitors are a key market for Tasmania’s tourism sector and results from the last international visitor survey showed a total of 300,400 international visitors came to the State in the year ending March 2018 up 20 % from the previous year.
International visitors stayed an average of 17 nights and, in total, they spent $559 Million in Tasmania up 32 % from last year.
“Congratulations to Tasmania’s committed and professional tourism operators for your efforts which have contributed to these latest results for our visitor economy.” Deputy Premier Rockliff said.
Photo Caption: Tasmania’s Three Capes Track