Northern Territory Minister for Tourism Sport and Culture Lauren Moss
Tourism Northern Territory’s National Tourism Campaign Kicks Off
Victor P Taffa
Tourism NT’s newest campaign The Territory is the answer will launch nationally tomorrow to entice Australians to start booking their dream holiday to the Northern Territory.
Campaign targets domestic travellers who have travel credits, cabin fever and the desire to escape the winter weather in the southern states.
“Our tourism businesses have been hard hit by COVID-19, but with our borders opening up on 17 July, we stand ready to entice our Southern friends to spend their holiday dollars here.” Minister for Tourism Sport and Culture Lauren Moss said.
“Last year, Aussies spent more than $64 Billion on overseas holidays. With international travel off the cards until at least next year, we’re encouraging our friends down south to come and have the adventure of a lifetime here.
It targets Australians who might have been planning an overseas trip but had plans derailed by COVID-19.
“For too long Australians have said ‘I’ll go one day’ well that day has come, there are no excuses left.” Tourism NT Executive General Manager Marketing Tony Quarmby said.
Part of the campaign, a collection of quirky television and digital advertisements, will capture the imagination of everyday Australians feeling the effects of lock down, who are ready to bust out and explore what the Northern Territory has to offer.
It will run from June to October 2020 with a national roll out across television, print, radio, digital marketing, social media and consumer activations.
“We acknowledge the devastating impact that these closures have had on the tourism industry. As an industry we have been waiting for this moment when our borders reopen. We are thrilled and absolutely ready to now answer the call of the many Australians, looking for an escape to the warmer climes of our regions.” Department of Tourism Sport and Culture A/CEO Andrew Hopper said.
Campaign launch follows the Territory Government’s announcement last week of a tourism voucher scheme to encourage Territorians to explore the Territory and support local tourism businesses until borders can safely re-open to interstate visitors on July 17.
More than 26,000 vouchers worth $200 will be available from 1 July, Territory Day, for Territorians to put towards a tourism experience, tour, accommodation, hire car or recreational fishing charter, so long as they match the spend with their own money.
Cooperative campaign partners Expedia Group including Wotif, Tripadvisor and Helloworld Travel will promote a range of packages for holiday makers. Further travel deals will be supported by Apollo, THL (Britz/Maui), Let’s Go Motorhomes, CIAA (NT Caravan Parks Association), Discovery Parks, Europcar and BIG4.