South Australia International Tourism Visits 3.9% Ahead Of National Increase

South Australia International Tourism Visits 3.9% Ahead Of National Increase

South Australia Minister for Tourism Leon Bignell

International Tourism Cracks $1 Billion For The First Time In South Australia

Victor P Taffa

International tourism is booming in South Australia with figures showing expenditure has cracked the billion dollar mark for the first time.

A record 436,000 international visits to the State in the year ending March 2017, drove up expenditure by 12 % to $1.1 Billion way ahead of the national growth rate of 8.1 %.

“These results are absolutely fantastic and show we are delivering on our promise to attract more visitors and tourism dollars into South Australia.” Minister for Tourism Leon Bignell said.

“Best money we can have in our state is the money out of the pockets, purses and wallets of visitors from overseas. That’s how we grow our economy and create more jobs.”

Chinese tourism is the top driver of growth with a 48 % increase in visits to 50,000 and a total spend of $315 Million.

“China is our largest market by spend, pumping an extra $100 Million into our visitor economy in the past year clearly our marketing investment in China and securing the new direct flights to Adelaide by China Southern is paying off.” Mr. Bignell said.

United Kingdom continues to be South Australia’s largest visitor market, followed by the United States of America, China and New Zealand.

“United States has shown excellent growth with visits up 13 % to 51,000, while the Indian market is up 30 % to 13,000 visits and expenditure is up 130 % to a record high $41 Million.” Mr. Bignell said.

Visitor numbers from India are also strengthening, with the market up 30 % to 13,000 visits with expenditure increasing by 130 % to a record high $41 Million.

Visitors stayed a total of 10.6 Million nights, up 8.8 % and exceeding the national average growth rate of 5.4 %.


State Government has invested an additional $70 Million in tourism funding to market South Australia nationally and internationally and attract major events and conferences. Of this, $14 Million has been used to undertake additional marketing in China, India, Malaysia and Singapore as well as markets like UK, Europe US and New Zealand.