Promotion Of Busselton Jetty Wins Competition

Promotion Of Busselton Jetty Wins Competition

Western Australia Minister for Tourism Elizabeth Constable

South-West School Wins Extraordinary Tourism Competition

Victor P Taffa

A South-West Primary School has won a State-Wide Competition to explore Western Australia’s Extraordinary Experiences, as part of the State’s new Tourism Brand.

Tourism Minister Liz Constable said Geographe Primary School was chosen as the winner from 40 Schools across WA with its entry Promoting the Busselton Jetty and Underwater Observatory.

“Primary School Students across the State took part in this competition to create a Tourism Advertisement and reveal the extraordinary experiences on offer in WA.” Dr. Constable said.



“Geographe Primary School submitted an entry by Year Six Student Skye Whalley uncovering the Extraordinary Sea Dragon found off the Busselton Jetty.”

“By creating a tourism advertisement based on local experiences, students developed skills in research and literacy and also learned about tourism and the basics of advertising.” Dr. Constable said.

“As the competition winner, Geographe Primary School receives $3,000 towards an extraordinary excursion and the advertisement will appear in The West Australian.”

The students have elected to use the money on a road trip to Perth to visit tourist attractions such as the Art Gallery of Western Australia, WA Museum and Scitech.

The Minister said the Year Six Class watched a video about marine life under the jetty before students created advertisements about this unique environment.

“Skye Whalley’s advertisement was chosen to represent the school after she was inspired by the unique sea dragon found on the Busselton reef.” the Minister said.

“The 140-year-old Jetty boasts up to 300 Marine Life Species and is one of WA’s best-known tourism experiences.” Dr. Constable said.

The Judging Panel Comprised Representatives from Tourism WA, the Department of Education and Advertising Agency Host. Entries were assessed for Creativity, Artistic Merit and Communication.