In Literary & Arts

Victoria Premier Ted Baillieu

Flash Mob Kicks Off Premiers’ Reading Challenge

Victor P Taffa

The Flash Mob Concept took a spectacular turn today as Premier Ted Baillieu joined more than 1,000 School Students at Federation Square to celebrate Reading.

At a unique start to the annual Premiers’ Reading Challenge, students surprised onlookers with an energetic dance display titled Gotta Keep Reading, set to the well-known Black Eyed Peas song I Gotta Feeling.

Speaking at the launch, Premier Ted Baillieu said this year’s Challenge would see Victoria’s past Premiers unite in a historic display of bipartisan support.

“I am very excited to announce that in 2011, I will be joined by former Premiers John Cain, Joan Kirner, Jeff Kennett, Steve Bracks and John Brumby who will lend their support to this fantastic literacy initiative.” Premier Baillieu said.


“A simple apostrophe change in the Premiers’ Reading Challenge makes it a lesson in grammar, a lesson in literacy and a lesson in history.”

“The aim of the Premiers’ Reading Challenge crosses the political divide and they join me as passionate advocates for literacy, and will work alongside me to promote the Challenge during the year.” Premier Baillieu said.

“Reading is an important life skill and most importantly, books inspire and allow children to dream big.”

“I encourage all children to become involved in the challenge, and parents to share the joy of reading with their children nothing is more rewarding.” Premier Baillieu said.

“There are more than 7,000 exciting titles on this year’s booklist the biggest ever so there is something there for everyone.

“Become part of history, as we strive towards reading more than 20 Million books since the challenge began seven years ago.”

“I’d like to thank the teachers, parents, friends, and of course our wonderful ambassadors, for continuing to inspire and encourage children to read. Without you the Challenge would not be the success it is today.” Premier Baillieu said.

To take part in the Challenge, Years 3 to 10 students are required to read 15 books or more and students in Prep to Year 2 need to read or ‘experience’ 30 books by 16 September 2011.

The Premiers’ Reading Challenge booklist will be published in a special Sunday Age liftout on February 27.


Start typing and press Enter to search