Western Australia Minister for Tourism Elizabeth Constable
Perth Convention Bureau Provides $93 Million Boost To WA
Victor P Taffa
The Perth Convention Bureau (PCB) has delivered a $93 Million business events boost for the Western Australian economy, Tourism Minister Liz Constable announced today.
Reporting on the bureau’s sales results for the 2009-10 financial year, Dr. Constable said the State’s convention marketing organisation had exceeded its annual target by more than 14%.
“This is an outstanding performance when you take into account the very strong Australian dollar and uncertainty caused by global economic circumstances and provides an excellent return on the State Government’s increased investment in marketing to secure business events.” the Minister said.
“The business events sector, which embraces conventions, exhibitions and incentive travel groups, represents an important part of the tourism industry and we will continue to help maximise WA’s opportunities.”
The Minister said the opening of the Perth Convention Exhibition Centre in 2004 had been a key factor in underpinning Perth’s growth as a convention destination.
“The State’s capacity to target the bigger conventions that previously we couldn’t adequately accommodate is enhancing Perth’s appeal as a business events destination.” the Minister said.
“Next year, WA will welcome the Commonwealth Heads of Government Meeting in October, which illustrates further the State’s ability to facilitate large and important business or Government events.”
The Bureau’s Managing Director, Christine McLean, said the PCB had secured a total of 134 conventions and incentive travel groups in 2009-10, representing an estimated 50,624 delegates and a $93,033,036 delegate spend over the next three years.
Ms. McLean said the estimated delegate spend represented a 39.6 % jump of $26.42 Million on the previous year’s sales result of $66,608,627.
“We performed very strongly in both the national and international association convention sectors, which demonstrates the resilience of this market in a volatile economic environment.” Ms. McLean said.
“There are three key reasons for the bureau’s marketing success, profiling WA’s areas of expertise and excellence; the destination’s ability to deliver a world class conference; and our ability to offer financial incentives.”