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Victoria Minister for Innovation, Services and Small Business Louise Asher

Melbourne Comes Alive With Inaugural PAX Australia

Victor P Taffa

Minister for Innovation, Services and Small Business Louise Asher today welcomed games enthusiasts to Melbourne for Penny Arcade Expo (PAX) Australia the first PAX event to be held outside of North America since it began in 2004.

Speaking on the eve of PAX Australia, Ms. Asher said hosting PAX in Melbourne reinforces Victoria’s reputation as the creative heart of Australia.

“As the hub of Australia’s game industry, Melbourne is the natural home for PAX Australia, which kicks off tomorrow and will combine the exciting programs from North American expos with local content and community events.” Ms. Asher said.


“This is an excellent opportunity to highlight our creative games industry and local talent to the rest of the world.”

“As a major international event with both consumer and industry elements, PAX generates significant national and global exposure of Melbourne and Victoria, attracting interstate and international visitors to Victoria.”

Taking place at the Melbourne Showgrounds from 19 – 21 July 2013, PAX Australia celebrates the games industry, connecting internationally renowned games developers with their fans while providing an inclusive community environment.

Ms. Asher said Victoria has a strong games industry with more than 75 games development studios, animation houses and games industry service providers.

“Games development is the fastest growing sector of the worldwide audio visual market, with the latest PwC Outlook report indicating that total global consumer spending on interactive games will expand from $61.5 Billion in 2012 to $84.2 Billion in 2017.” Ms. Asher said.

“The Victorian Coalition Government also understands the economic importance of this industry and its potential to drive the development of new approaches to e-health, e-learning and other areas.”

“For over 30 years, Victorian companies have been developing games, pushing the limits of game innovation and game design.” Ms. Asher said.

PAX is the largest consumer games event in the world, first held in Seattle in 2004 and nearly doubling in size each successive year and expanding to a second show in Boston in 2010. A festival celebrating games culture, it connects the world’s leading game publishers with their most avid fans while providing an inclusive community environment.

PAX Australia will combine the exciting program from the international shows with local content and community events. International guests, speakers, musicians and developers will join local game industry representatives to showcase games and community events in Melbourne.

PAX Australia will be held at the Melbourne Showgrounds from 19-21 July 2013. The Victorian Coalition Government secured PAX Australia for Melbourne in 2013.


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