In Tourism

New South Wales Minister for Tourism and Major Events Adam Marshall

New South Wales Minister for Aboriginal Affairs Sarah Mitchell

New South Wales Leads The Way In Aboriginal Tourism Experiences

Victor P Taffa

New South Wales is the most popular state in Australia for international travellers to experience Aboriginal tourism, with visitor participation growing by 42 % over the last 5 years, Minister for Tourism and Major Events Adam Marshall announced today.

Minister Marshall said Aboriginal tourism was a key part of New South Wales appeal to international travellers, with visitors from China, the United States and United Kingdom among those most likely to include and Indigenous tourism experience in their itinerary.

“Over the past 5 years, more than 1.3 Million international travellers to New South Wales took part in an Aboriginal tourism experience, with these visitors spending an estimated $5 Billion during their stay.” Minister Marshall said.

“New South Wales is home to incredibly rich and diverse Aboriginal tourism experiences, and with the focused effort of the Government through the delivery of the Aboriginal Tourism Action Plan 2017-20, I’m delighted to see our State’s Aboriginal owned and operated businesses enjoying strong results.”

To support operators in fast tracking their international growth the New South Wales Government has produced a content series of 10 video vignettes and image galleries featuring Aboriginal tourism operators that show the depth and breadth of New South Wales export ready Indigenous tourism experiences.

“We are supporting the operators in this important tourism sector to thrive and this investment in a curated collection of images and video content enables our Aboriginal tourism operators to personally tell their stories and showcase their tourism experiences to an international travel audience.” Minister Marshall said.

“This is a valuable new marketing tool for operators to engage with international travel wholesalers and consumers to grow their customer base and inspire even more visitors from across the globe to experience rural and regional New South Wales.”


NSW Minister for Early Childhood Education Sarah Mitchell

NSW Minister for Aboriginal Affairs Sarah Mitchell









Minister for Aboriginal Affairs Sarah Mitchell said the figures backed up on the ground feedback from local communities.

“With the oldest living culture in the world, the vibrancy and uniqueness of the tourism offerings available in New South Wales is reflected in the surge in visitor numbers.” Minister Mitchell said.

“This means more jobs, more economic independence and understanding for our first Australians, and that is a great result.”

New South Wales is home to the largest population of Aboriginal and Torres Strait Islander people in Australia, represented by more than 80 different nation groups.


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