In Transport

Victoria Minister for Manufacturing, Exports and Trade Richard Dalla-Riva

Production Efficiency Strengthens Local Manufacturing

Victor P Taffa

Victorian-based designer and manufacturer of automotive lighting equipment, Hella Australia Pty Ltd, today opened a new operational excellence line which will produce lamps for Ford’s Falcon and Territory models.

Opening the production line at Hella Australia’s Mentone facilities, Manufacturing, Exports and Trade Minister Richard Dalla-Riva said the new streamlined approach would result in improved efficiencies and a more cost-effective model of production.


“The Victorian Government has supported Hella Australia in this major investment to develop the new Superline for Ford’s Falcon and Territory.” Mr. Dalla-Riva said.

“Advances in manufacturing, such as this new operational line, bring huge potential benefits to local manufacturers, boosting productivity and competitiveness and providing opportunities to expand into emerging markets.”

This latest announcement builds on Hella Australia’s recent successes, including a contract to supply components for Malaysian auto manufacturer Proton.

“Tier one supplier Hella Australia is winning auto-related export business in the Asia-Pacific and this is further credit to our local automotive supply and manufacturing capabilities.” Mr. Dalla-Riva said.

“Hella Australia’s diversification into mining and construction, along with efforts capturing business in new markets such as Malaysia, and its track record in driving innovation and productivity gains, are commendable.

“Hella Australia’s Victorian operations are continuing to show that our local automotive suppliers can compete against lower cost producers from Asian countries, and win contracts.”

“This investment is also an indicator of Hella Australia’s confidence in Fords future here in Victoria, with new models planned for release.” Mr. Dalla-Riva said.

Earlier this month Mr Dalla-Riva announced that Nissan Casting Pty Ltd had secured a global $21 Million contract to supply three components for Nissan’s all-electrical LEAF vehicle.

Mr. Dalla-Riva said rebuilding Victoria’s manufacturing base was a key priority for the Victorian Government.

“The Victorian Government is committed to the future of manufacturing in our state, and deals such as this prove our manufacturers are innovative, quality-driven and globally competitive.” Mr. Dalla-Riva said.

Victoria’s automotive manufacturing industry employs 28,000 people, earning exports worth $2 Billion annually and conducting 75 % of the nation’s automotive research and development.

Hella Australia employs around 400 people in Mentone, responsible for the design, development and manufacture of a range of products, including headlamps, signal lamps, interior and exterior lighting, as well as auxiliary lamps.

Hella Australia’s products are developed and built using state-of-the-art technology and are used on some of the most sophisticated new cars in the world.

Hella Australia’s parent company, Hella KGaA, is based in Germany with operations throughout Europe, North America and the Asia-Pacific, and is one of the top 50 global automotive suppliers in the world.


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