Western Australia Minister for Tourism Elizabeth Constable
New Agreement Between Jetstar And Tourism WA To Boost Visitors To WA
Victor P Taffa
A new agreement between Tourism WA and Jetstar is set to increase visitor numbers to Perth from the East Coast.
Tourism Minister Liz Constable today welcomed Jetstar’s decision to expand existing key services to Perth from Sydney and Melbourne and add two new direct routes from the Gold Coast and Brisbane.
“This new agreement between Tourism WA and Jetstar will increase the number of places from which people can travel to our extraordinary State.” Dr. Constable said.
“This Memorandum of Understanding will deliver an additional 40,000 new visitors to the State per year, spending an estimated $39 Million a year over the next three years.
“It will also help to address two of the main barriers to visitation from the Eastern Seaboard time and cost.”
The agreement sets up a co-operative arrangement between Tourism WA and Jetstar where the State Government will match the airline’s marketing spend on advertising and promoting the new schedules over the next three years.
From October 31, the airline will introduce another four weekly flights on each of the Melbourne-Perth and Sydney-Perth routes, up from 14 per week and seven per week respectively. This will increase the number of direct Jetstar services to Perth from six Australian cities from 32 to 54 per week.
From December 10, Jetstar will also introduce a first-time daily flight from Brisbane to Perth, in addition to the launch of a daily service from the Gold Coast commencing in April 2011.
Jetstar Group Chief Executive Bruce Buchanan who attended the launch with the Minister today said the agreement would boost the airline’s efforts to promote Perth as an attractive destination and provide a platform for future growth.
Dr. Constable said the agreement was an important and timely opportunity for Tourism WA to increase the State’s market share of interstate tourism.
“The demand for travel to Perth from the eastern seaboard is there but many see it as too costly.” the Minister said.
“These additional services will make WA accessible to a new group of consumers who have not holidayed in WA before.” Dr. Constable said.
In a Country as Large as Australia and with Western Australia one of the world’s largest State’s Air Travel is of vital importance to those living in the remote parts of the State. Where the Railways have an advantage is City Centre-City Centre connections. The price of travel from Sydney-Perth would be brought down when a High-Speed Rail Service can compete with the Airlines and then people can decide which particular mode of transport that they choose to travel on.