In Tourism

Victoria Minister for Tourism and Major Events Louise Asher

Cyclists In A Spin As Melbourne Recognised As Australia’s Bike Capital

Victor P Taffa

Minister for Tourism and Major Events Louise Asher today announced Victoria’s Cycle Tourism Action Plan 2011-2015.

Ms. Asher said the recognition of Melbourne as Australia’s first Bike City would promote and increase participation, interest and enthusiasm for cycling at every level across Victoria.

“Victoria offers tourists an array of cycling experiences including mountain biking, tracks and trails, road cycling and events. This industry-led action plan outlines how the Government will leverage and enhance opportunities in cycle tourism.” Ms. Asher said.

“The sporting and events culture of Melbourne, together with the diverse terrain and natural beauty of regional Victoria, enhance the state’s position as a premium cycle tourism destination.” Ms. Asher said.

“Cycling events are a natural fit for Victoria, with Geelong and Melbourne having successfully hosted the 2010 UCI Road World Championships and many regional events such as the Alpine Ascent Challenge in Victoria’s High Country and the Shipwreck Coast Cycling Classic along the spectacular Great Ocean Road.”

Melbourne has also secured the title of Union Cycliste Internationale (UCI) Bike City, making it only the second Bike City in the world after Copenhagen.

Lord Mayor Robert Doyle said Melbourne is becoming a true cycling city.

“Council’s redevelopment of Swanston Street will increase the number of cyclists and help us reshape Melbourne into the cycling city we want it to be.” Cr. Doyle said.

“Melbourne’s recognition as a UCI Bike City is particularly timely leading up to the UCI Track Cycling World Championships to be held in Melbourne from 4-8 April 2012.”

Over an action-packed five days, Melbourne will welcome the world’s best cyclists against an exciting backdrop of all our city’s attractions within the Melbourne precinct.” Cr. Doyle said.

Ms. Asher said the championships will have special significance as they serve as the final qualifying event in the lead up to the 2012 Olympic Games in London.

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