In Tourism

Victoria Minister for Tourism and Major Events Louise Asher

Melbourne Art Fair Boosted By Coalition Government Funding

Victor P Taffa

Tourism and Major Events Minister Louise Asher today announced the highly successful Melbourne Art Fair has received $50,000 in Victorian Coalition Government funding to help market the 2012 event across Australia and New Zealand.

“The Art Fair a biennial Melbourne tradition makes artwork accessible to all Victorians and promotes our artists’ work to new audiences.” Ms. Asher said.

“The Melbourne Art Fair has grown considerably since 1988, attracting more than 30,000 visitors to the Royal Exhibition Building in 2010.”

“The Coalition Government is committed to enhancing Melbourne’s reputation as the world’s most liveable city, and Arts Victoria have also committed $200,000 to support the Art Fair in 2012.”

“Nearly $27 Million was generated for the Victorian economy through the last Art Fair, and it strengthens Melbourne’s position as a cultural tourism destination.”

“Victoria is the cultural capital of Australia. In 2010, an estimated 2.5 Million domestic overnight visitors participated in a cultural experience while in Victoria, including an amazing array of theatrical productions and art exhibitions.”

Tourism Victoria’s Events Program funding will be used to promote the Melbourne Art Fair in leading art magazines, newspapers and website marketing, and to facilitate partnerships with government and industry groups.

Run by not-for-profit organisation the MAF Foundation, the five-day Melbourne Art Fair will return to the Royal Exhibition Building from 1 – 5 August 2012.

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