MCEC Expansion To Cater For Growing Demand

MCEC Expansion To Cater For Growing Demand

Victoria Premier Denis Napthine

Victoria Minister for Tourism Louise Asher

Coalition Government To Expand Melbourne Convention And Exhibition Centre

Victor P Taffa

  • Planned expansion to cater for increasing demand
  • Proposal will boost west-end business and trade activity

Premier Denis Napthine and Tourism Minister Louise Asher today announced plans to expand the Melbourne Convention and Exhibition Centre (MCEC) to include a multi-purpose convention and exhibition facility, a new hotel, extra car parking and more retail outlets.



“The Coalition Government has commenced negotiations with Plenary, an existing partner with the State through a PPP contract for the MCEC, to consider how an expansion of the Centre can be integrated into the existing development.” Dr. Napthine said.

“Business events generate economic benefits of around $1.2 Billion each year to Victoria.

Collectively, business events provide not only economic benefits but also the constant positioning and profiling of Victoria nationally and internationally. They drive tourism, employment growth, industry development and business linkages.”

“The western precinct which incorporates the Melbourne Convention and Exhibition Centre and the surrounding shopping and dining areas is popular with tourists and locals alike, and the expansion will be able to capitalise on this Dr. Napthine said.

VIC Minister for Tourism and Major Events Louise Asher

VIC Minister for Tourism and Major Events Louise Asher









Ms. Asher said the first key step involves developing an appropriate master plan for the precinct to ensure the MCEC remains a world-class facility attracting conventions and exhibitions from around Australia and the world, generating significant economic activity.

“Demand for exhibition space means the Centre is currently turning away around 20 % of business.”

“These negotiations will allow Plenary an opportunity to put forward an expansion proposal to provide integrated services with an expanded Exhibition Centre.” Ms. Asher said.

The 2013-14 financial year was the most successful on record for the MCEC, with 1,030 events attracting 680,955 delegates, including 21 international conventions catering for 31,079 delegates and 57 national conventions with 40,241 delegates.