Victoria Deputy Premier Peter Ryan
Victoria Minister for Police and Emergency Services Peter Ryan
Deputy Premier Kicks Off Summer Fire Ads
Victor P Taffa
A new advertising campaign by the Coalition Government urges Victorians to leave their homes early if they’re in any doubt during a fire situation this summer.
Deputy Premier and Minister for Police and Emergency Services Peter Ryan joined representatives from the CFA, MFB and the Department of Sustainability and Environment (DSE) in launching the two-month ad campaign, which depicts the inner debate had by residents on whether to stay or go as a fire approaches.
The advertisements will run across television, print, radio and social media.
Mr. Ryan said the campaign message was simple “If you’re in two minds, leave early. Wait and it’s too late” and reinforced the importance of good fire planning.
The advertisements urge residents to prepare for the fire season and direct them to where they can find extra help.
This year’s campaign builds on the hard-hitting approach used last year, and focuses on the ‘leave early’ message. It shows the importance of timely decision making and not putting your family’s lives at risk, by waiting and seeing rather than leaving early.
“Evaluation of our past Fire Action Week campaigns has shown that 75 % of people surveyed found the week had encouraged their fire preparation and more than 90 % of people could recall key fire safety messages.” Mr. Ryan said.
The ads have been launched as part of Fire Action Week, which reminds Victorians to think about fire risk; prepare and plan.
“This week, Victorians are encouraged to start carrying out their preparations packing a relocation kit, talking to their family about their fire plan, learning how to check Fire Danger Ratings and making sure they’re ready to leave early.” Mr. Ryan said.
“You don’t have to live in the country to be at risk of fire; embers can travel up to 35 km in strong winds.”
“The Coalition Government is committed to improving bushfire safety and is making excellent progress on implementing all 67 Royal Commission recommendations.”
“In his latest report, Bushfire Implementation Monitor Neil Comrie said Victoria is now substantially better prepared on a regular basis for bushfire risk than at the time of Black Saturday.” Mr. Ryan said.