In Tourism

Western Australia Minister for Tourism Elizabeth Constable

The Race Is On As Busselton Prepares For Ironman WA

Victor P Taffa

Western Australia’s South-West will be home to some of the world’s best athletes over the weekend as Busselton Prepares for the 2010 SunSmart Ironman Western Australia.

Tourism Minister Liz Constable said the Ironman triathlon was a significant event for Busselton and had been a great success over the last six years.

“The event’s popularity continues to grow and in 2010 it will involve 1,400 participants, including 366 international athletes and 312 competitors from WA.” Dr. Constable said.

“The triathlon provides significant benefits to the local community. Last year, it injected more than $5.7 Million into our economy and attracted more than 2,500 interstate and international visitors.”

“The event will also generate national and international media coverage to more than 200 countries, promoting Busselton worldwide as a truly extraordinary destination.”

Ironman WA comprises a 3.8 Km ocean swim, a 180 km cycle through the Ludlow Tuart Forest National Park and a 42.2 Km run along Geographe Bay.

The top 40 qualifying athletes of the SunSmart Ironman WA will be eligible to participate in the ultimate test in triathlon – the Hawaii Ironman World Championships.

The Minister said the State Government, through Eventscorp, was a proud supporter of the SunSmart Ironman WA.

“Last year, the triathlon won the highest Government accolade for its success, the Premier’s Award of Excellence in Public Sector Management.” Dr. Constable said.

“The Government is committed to supporting Regional events throughout the State to create additional tourism income for local communities and attract media coverage which can further help raise the profile of the Region.” Dr. Constable said.

The SunSmart Ironman WA triathlon will be held in Busselton on Sunday December 5.


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