In Tourism

Victoria Minister for Tourism Martin Pakula

Record-Breaking Year For Tourism In Victoria

Victor P Taffa

Victoria has cemented its place as Australia’s best tourist destination, with new data showing that 2018 was our tourism industry’s biggest year on record, welcoming more international visitors than ever before.

“Victoria is a truly world class destination for international visitors and this strong growth shows what a popular destination our state is for travellers from across the globe.” Minister for Tourism Martin Pakula said.

“With so many natural wonders, food and wine options, major events and cultural attractions it’s little wonder the figures released show how strong tourism is in Victoria.”


International visitors to Victoria spent an unprecedented $8.5 Billion in 2018, up 12.9 % on the previous year driving economic growth and creating thousands of jobs.

Data from Tourism Research Australia shows Victoria welcomed 3 Million international visitors who stayed a combined 72.9 Million nights in the state.

Victoria’s tourism industry is growing at almost 3 times the national average and far surpassing Queensland at 3.7 %, and New South Wales at 2.4 %.

Growth wasn’t limited to Melbourne, with 565,000 international tourists staying overnight in regional Victoria, well above the national regional average.

Geelong was one of the strongest performers with international visitors up 12 % on the previous year.

Increase in tourism spending was largely driven by visitors from across Asia, with expenditure by visitors from India, China, Indonesia and Taiwan showing strong growth.

These key growth figures indicate the increasing strength of tourism across Victoria, outpacing the rest of Australia as a tourism hotspot for visitors from around the world.

Figures also show Victoria is well on-track to reach our goal of growing the state’s total overseas and domestic visitor expenditure to $36.5 Billion by 2025.

Visitor economy is one of the key contributors to the Victorian economy and employs around 215,000 Victorians annually.


Start typing and press Enter to search