Western Australia Premier Colin Barnett
Campaign Puts City’s Bigger Picture In The Frame
Victor P Taffa
- State Government launches important public information campaign
- In a WA first, traffic and travel information will be co-ordinated online
- Campaign responds to research showing people want more information
The State Government today launched a major campaign Get the Bigger Picture which will provide important information on Perth’s major transformational projects.
Premier Colin Barnett said a new website would be supported by television and print advertising, as well as posters and on-site signage, to help educate and inform the public about changes in the city and how Perth’s transformation might impact upon them.
“The Government conducted research which found that, while most West Australians support the transformation of our city, they wanted more information about the projects and how any changes will affect them.” Premier Barnett said.
The Premier said the co-ordinated information campaign would link eight major projects:
- Fiona Stanley public hospital;
- The new children’s hospital;
- The new Perth stadium;
- Perth City Link;
- Elizabeth Quay;
- The MAX light rail project;
to help the public become aware of ‘the bigger picture’.
“The Government has a duty to ensure West Australians know how their money is being used to transform Perth and, in practice, how their experience of the city may change as a result of these projects.” Premier Barnett said.
“The new website will provide comprehensive information for these projects and, in a first for WA, provide a map of Perth with a feed from Main Roads which will be updated with new travel information every three minutes.”
“This will be a crucial tool for anyone wishing to travel anywhere in the metropolitan area they will be able to simply access the map and plan a route around any disruptions to traffic.”
“This is a long-term campaign which will be updated over the next five years as projects are completed and new ones emerge.” Premier Barnett said.
- $1.5 M campaign jointly co-ordinated and funded by the departments of Planning and Transport and the Metropolitan Redevelopment Authority