Victoria Minister for Tourism and Major Events Louise Asher
Coalition Supports Grampians Grape Escape Festival
Victor P Taffa
Minister for Tourism and Major Events Louise Asher today announced that one of regional Victoria’s premier food and wine events will receive $35,000 in Coalition Government funding through Tourism Victoria’s Events Program.
Ms. Asher said the Grampians Grape Escape Festival, entering its 22nd year in 2013, provided an important platform that showcased the region’s food and wine produce and its vignerons and producers.
“The Grampians is a leading food and wine tourism destination that comes alive during Grape Escape with demonstrations and tastings from over 100 of Western Victoria’s best producers.” Ms. Asher said.
“For the second year running, the festival will also continue its series of lead up events ahead of its official two-day program in Halls Gap to promote local food and wine producers and destinations across the region.”
In 2012, the Grampians Grape Escape Festival attracted almost 7,500 people with 44 % travelling from Melbourne to attend the event.
“In addition to providing significant economic benefits for the region, Grampians Grape Escape Festival also helps to generate overnight visitation, which is another significant benefit for the local tourism.” Ms. Asher said.
“The Victorian Coalition Government is continuing its support of the Grampians Grape Escape Festival as part of our ongoing commitment to supporting regional tourism through tourism events funding.”
The latest figures from the National Visitor Survey for the year ending June 2012 found the Grampians has achieved 7.2 % year-on-year growth in domestic overnight visitation and 63.1 % year-on-year growth in domestic day-trip visitation which was the highest recorded for the State.
The 22nd Grampians Grape Escape Festival has a comprehensive food and wine program including wine makers’, dinner cooking demonstrations by renowned chefs, scarecrows in the vineyard competitions, gourmet food stalls, musicians and artists, and a ‘barrique auction’.
The festival will celebrate 150 years of Grampians Winemaking and be held in Halls Gap from 4-5 May 2013 with lead-up events during 26 April to 3 May.