In Literary & Arts

Victoria Minister for Tourism and Major Events Louise Asher

More Than 135,000 Visitors Flock To Grace’s Frocks At Bendigo

Victor P Taffa

The Bendigo Art Gallery’s blockbuster exhibition Grace Kelly: Style Icon has attracted more than 135,000 people in its three month run, with the city’s restaurants, accommodation and shops packed as a result.

Minister for Tourism and Major Events Louise Asher encouraged those who hadn’t yet seen the record-breaking exhibition to snap up the last tickets as the exhibition closes next week, on Sunday 17 June.


“Bendigo is one of Victoria’s major cultural and heritage destinations, and the city has been brimming with tourists from across the state, around the country and even overseas during Grace Kelly: Style Icon.” Ms. Asher said.

“Preliminary estimates from the City of Greater Bendigo show that the exhibition has had an economic impact of approximately $17 Million; an outstanding result.”

“The Victorian Coalition Government is committed to developing our regional tourism industry, and securing this beautiful exhibition for Bendigo is just one example of that.”

“This Australian exclusive exhibition has one week to go, so cinema, arts, fashion and heritage lovers should get to Bendigo before Sunday 17 June.”

Grace Kelly: Style Icon traces the fairytale story of Grace Kelly a girl from Philadelphia who became a Hollywood star before meeting her prince and becoming a Princess of Monaco. It features costumes from films, including High Society and Alfred Hitchcock’s Rear Window; iconic designer gowns, including the one she wore to accept her Oscar in 1955; and accessories such as the famous Hermès ‘Kelly’ bag, designed especially for the Princess. The exhibition also features letters, private belongings, film excerpts and news reports.

Opened on 10 March 2012 by Her Serene Highness Princess Charlene of Monaco, the exhibition, from London’s famed Victoria and Albert Museum and Monaco’s Grimaldi Forum, has attracted national attention and broken new box office records for Bendigo Art Gallery.

Bendigo Art Gallery Director Karen Quinlan said Grace Kelly: Style Icon has achieved record-breaking attendances.

“As the exclusive venue in Australia we are positively delighted to share this remarkable collection with our visitors before it returns to the Princely Palace in Monaco.” Ms. Quinlan said.

Ms. Asher said the Bendigo Art Gallery is a major cultural asset for the region.

“The Coalition Government is very grateful to staff and volunteers at the Gallery and Bendigo Tourism for hosting such a wonderful exhibition.” Ms. Asher said.

“I’d also like to thank the behind-the-scenes work done by the Government’s Victorian Major Events Company, for securing Grace Kelly: Style Icon for Bendigo.”

“Tourism Victoria worked with the City of Greater Bendigo to deliver the local and interstate tourism marketing campaigns to ensure the exhibition was well-publicised.”

Tickets are still available and bookings are encouraged. Ticket entry is timed to ensure the best possible experience.


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