In Tourism

Victoria Minister for Tourism and Major Events Louise Asher

Melbourne Set To Gear Up For F1 Action

Victor P Taffa

An exciting four days of action-packed entertainment on and off the track was announced at today’s official launch of the 2011 Australian Formula One Grand Prix.

The international spotlight will be firmly focused on the spectacular Albert Park Street circuit as Formula One drivers, including Australian motorsport hero Mark Webber, compete for the 2011 title.

Tourism and Major Events Minister Louise Asher said the event will provide significant economic and tourism benefits for the state and create employment and business opportunities for many Victorians.

“The Formula One event is one of the most highly attended events in Australia and has placed Melbourne firmly on the map as a premier tourism destination.” Ms. Asher said.


In 2010 an estimated 305,000 spectators attended the event, up from an overall attendance of 286,900 in 2009.

“These attendance figures highlight the resurgence and interest in the sport of Formula One the pinnacle of motorsport.” Ms. Asher said.

A number of exciting developments are part of the 2011 program, including an impressive line-up of Australian musical artists, a wide variety of hospitality options within the circuit precinct and new support race categories.

Ms. Asher also announced the Australian Grand Prix Corporation will auction a ride in the Lexus CT 200h Celebrity Challenge to raise funds for the Red Cross Victorian Floods Appeal 2011, a partnership between the Victorian Government and the Australian Red Cross.

All proceeds from the auction will be donated to support individuals, families and communities in Victorian flood-affected areas.

“I congratulate the Australian Grand Prix Corporation for getting behind the flood recovery efforts. The chance to be part of the Challenge is a once in a lifetime opportunity and I encourage all motoring enthusiasts to get involved.” Ms. Asher said.

This year a range of affordable ticket options are on offer making the Grand Prix great value for money. This includes single day corporate tickets, grandstand seats and general admission tickets. Admission is free for children under 12 years of age.

The race will be broadcast to over 50 million viewers in more than 150 countries, showcasing Victoria and the distinctive Melbourne brand to a captive international audience.

The 2011 Australian Formula One Grand Prix will be held from 24 to 27 March 2011.


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