Digital Games Industry Continues To Receive Encouragement From Napthine Govt

Digital Games Industry Continues To Receive Encouragement From Napthine Govt

Victoria Minister for Innovation Louise Asher

Coalition To Create New Games Investment Fund

Victor P Taffa

  • Coalition announces new $1.5M Games Investment Fund for industry development
  • Builds on over $4.5M of support over last four years

A re-elected Napthine Coalition Government will create a new $1.5 Million Games Investment Fund to enable the Government to offer investment assistance to attract international and interstate games companies and events to Victoria.




The Minister for Innovation, Louise Asher, made the announcement today with the Liberal Candidate for Albert Park, Ms. Shannon Eeles at The Arcade games development facility in South Melbourne.

The Minister said the Games Investment Fund would also provide additional industry support and boost skills development.

“The Napthine Coalition Government is committed to supporting Victoria’s vibrant, creative and growing games industry and has a vision for Victoria to be recognised as the leading games location in the Asia-Pacific region.” Ms. Asher said.

The Liberal Candidate for Albert Park, Shannon Eeles, welcomed the announcement and praised the Game Developers Association of Australia for the successful establishment of The Arcade.

The Arcade is a fantastic local facility that is in the perfect spot here in South Melbourne.” Ms. Eeles said.

Minister Asher said that the value of the world digital games market is forecast to expand from $72.2 Billion in 2014 to $90.7 Billion in 2018 according to the 2014 PWC Media and Entertainment Outlook report.

“Victoria is currently home to more than 40 % of Australia’s games industry, including game development studios and animation houses, ranging from leading global companies through to smaller, boutique developers.” Ms. Asher said.

“We have a critical mass of large and small games development studios, the national headquarters of the leading games industry association, unparalleled access to technology expertise and creative talent and of course Australia’s most supportive State Government.”

“A re-elected Napthine Coalition Government will continue to recognise the economic importance of the games industry and its potential to drive innovation in other areas such as technology and health care.”

“We will also continue to provide support, along with the private sector and the Game Developers’ Association of Australia, for The Arcade to foster digital games creativity and innovation, create new games projects, and facilitate mentoring, the exchange of ideas and talent development.” Ms. Asher said.

Since December 2010 the Victorian Government has provided over $4.5 Million to the digital games industry, for initiatives including support for:

  • The attraction of the world’s premier games festival, the Penny Arcade Expo (PAX) to Melbourne from 2013 through until at least 2019. PAX in Melbourne is the first PAX event outside of the United States
  • The Games Developers Association of Australia to provide industry programs and advocacy and for its annual Game Connect: Asia Pacific conference
  • Export facilitation for over 150 digital games companies to attend overseas trade shows and conferences – estimated to have facilitated over $240 Million in anticipated exports over 24 months
  • The establishment of Australia’s first digital games co-working facility, The Arcade in South Melbourne, and the creation of an industry Skills Development Program to assist students to become market-ready for local games companies
  • The establishment of two new funding programs for game developers through Film Victoria, to assist companies to release their new product into the global marketplace and assist companies to produce a prototype or full game
  • An overhaul of Film Victoria’s program support rules so that it no longer recoups its equity investment in supported games productions, instead assigning its equity investment to the producer.

the organisation of Victoria’s first Digital Games week in 2014.