Cruise Ship Season Booms

Cruise Ship Season Booms

Victoria Minister for Tourism and Major Events Louise Asher

Victoria Set To Ride The Wave Of The Bumper Cruise Ship Season

Victor P Taffa

Tourism and Major Events Minister Louise Asher today welcomed the start of the 2011-12 cruise ship season. The season is one of the biggest on record, and will continue to grow in the lead up to the bumper 2012-13 season.

The 2011-12 cruise ship season will see almost 60 visits to Victorian ports and seven inaugural visits, including the Queen Mary 2 in 2012 the largest cruise liner ever to visit Melbourne. At 345 metres long the Queen Mary 2 will carry 2,620 passengers and 1,253 crew.


The 2012-13 season is set to be even bigger than the coming season, with more than 70 ships already confirmed.

“The Melbourne Cup Carnival traditionally marks the beginning of the cruise season in Victoria, and like the race that stops the nation our cruise industry continues to grow.” Ms. Asher said.

“Cruise ship visits contribute significantly to Victoria’s $15.2 Billion tourism industry and with every ship that arrives, approximately $1 Million is injected into Victoria’s economy.”

Ms. Asher said the Victorian Coalition Government, through Tourism Victoria, would capitalise on the cruise boom by undertaking quantitative research to profile travel behaviour and visitor satisfaction.

“The Coalition Government is providing $30,000 for the Victorian Cruise Ship Passenger Survey in partnership with the Port of Melbourne and Cruise Down Under, the peak Australian industry body for cruise shipping.” Ms. Asher said.

Ms. Asher said in the coming season, two ships would also visit Geelong’s Cunningham Pier and for the first time a cruise ship will stop at Portland, which has a naturally deep harbour.

“Developing Geelong and Portland as cruise ship destinations will broaden Victoria’s appeal to the growing international cruise ship industry, and encourage more visitation to regional Victoria.” Ms. Asher said.

Minister for Ports and Regional Cities Denis Napthine said he was delighted to partner with Ms. Asher and Tourism Victoria on the passenger survey project.

“In addition to working with the Port of Melbourne to attract more cruise ships, and in particular home-porting of ships, the Coalition Government will continue to investigate opportunities for regional Victoria and how the cruise industry can be expanded further.” Dr. Napthine said.

Earlier this year Dr. Napthine announced funding for the Geelong Cruise Ship Facility Business Case, due in March 2012.

An initial study indicated that by 2025, Geelong could potentially accommodate 25 cruise ship visits annually, adding $25 Million per year to the economy and creating more than 100 full time jobs.