Western Australia Minister for Regional Development Brendon Grylls
World Famous CowParade Moo-ves To Margaret River
Victor P Taffa
A herd of cows held the limelight in Margaret River today as Western Australia Minister for Regional Development Brendon Grylls launched the internationally-acclaimed CowParade.
Mr. Grylls said the event would become a landmark on the local arts and tourism calendar and create great interest during the coming months.
“The CowParade has been held in more than 50 cities around the world including destinations such as Paris, Tokyo, London and New York. This is the first time it has been held in a regional centre of Australia.” Mr. Grylls said.
The cow sculptures do not change from event to event, but local artists are challenged by the works of previous CowParade artists and inspired by their own cultural contexts and personal vision of what a cow should look like.
“The dedication of the 77 local artists to the project, as well as the organisational skills of the Augusta Margaret River Tourism Association and the South West Development Commission, was truly outstanding.” the Minister said.
“I congratulate the foresight of the association and the commission which, with many other supporters, have brought this fantastic event to the region.”
“It is anticipated that CowParade Margaret River will be viewed by about 650,000 visitors between February and June this year.”
Mr. Grylls said $50,000 had been provided through the State Government’s Royalties for Regions Regional Grants Scheme for the event, which also received funding from other stakeholders.
“The CowParade is expected to inject about $25 Million into the local economy and raise funds for charities, including Telethon and the Starlight Foundation, when the cows are auctioned at the end of the season.” Mr. Grylls said.
“People will get to see a lot of the Margaret River region as they drive around to look at the various locations where the cows will be on display. A map will be provided showing people where to find them.”
“They are certainly distinctive and sure to draw a big crowd to the region during the event.” the Minister said.