In Tourism

Victoria Minister for Tourism and Major Events Louise Asher

Coalition Government Funding Promotes Tourism In Victoria’s Vibrant Regions

Victor P Taffa

A strawberries and cherries weekend celebration in Bacchus Marsh, a Yarra Valley wine festival and cross-border sporting events on the Murray River are among the distinctive country events to receive funding from the Victorian Coalition Government, helping to drive economic growth in regional communities.

Minister for Tourism and Major Events Louise Asher today announced 28 regional organisations across Victoria would receive a total of $77,500 under the latest round of the Coalition Government’s Country Victoria Events Program.


“The Coalition Government is working to build a stronger and more vibrant future for our regional and rural areas by growing Victoria’s regional events calendar and $15.2 billion tourism industry.” Ms. Asher said.

The latest National Visitor Survey results found tourism in regional Victoria continues to grow. In the year ending December 2011, domestic overnight expenditure in regional Victoria increased 6.5 % to $4.2 Billion.

Ms. Asher said the 28 successful regional organisations would contribute to Victoria’s events calendar, enhancing the state’s cultural, culinary, and sports tourism brands.

“The funding will also have flow-on effects to the local accommodation, retail and hospitality industries, meaning local small businesses will also receive a boost.” Ms. Asher said.

Member for Evelyn Christine Fyffe welcomed the funding for the Shedfest Yarra Valley Wine Festival and for the Yarra Valley Smaller Wineries Shortest Lunch.

“Shedfest is a relaxed, family-oriented weekend with a variety of wines for tasting, matched cuisine, games for children and adults and live music.” Ms. Fyffe said.

“Shedfest runs on 13 and 14 October 2012, when the Yarra Valley is bursting with the new spring season.”

Member for Seymour Cindy McLeish joined with Ms. Fyffe in welcoming the funding for the Yarra Valley Smaller Wineries Shortest Lunch.

“The Coalition Government funding provided to this unique take-off of the ‘longest lunch’ concept will help to promote the event and entice food and wine lovers to the Yarra Valley in winter.” Ms. McLeish said.

The Yarra Valley Smaller Wineries Shortest Lunch runs on 23 and 24 June 2012.

The Country Victoria Events Program provides up to $10,000 per event to assist with tourism marketing and event delivery and development.


Start typing and press Enter to search