Western Australia Minister for Agriculture and Food Terry Redman
WA Wines Get International Marketing Boost From State Government
Victor P Taffa
Moves to expand Western Australia’s award-winning wine industry have received a $377,000 boost from the Liberal-National Government.
Agriculture and Food Minister Terry Redman said the funding, over the next three years, would help market the State’s premium wines into targeted international destinations.
“The State Government’s commitment, through the Department of Agriculture and Food, will amount to one-third of the total funding, with the balance to come from industry itself.” Mr. Redman said
The Minister said the wine industry was a significant contributor to the State’s economy, generating regional employment, capital investment and wine tourism.
Mr. Redman said participation in the Wine Industry Association’s international marketing plan would bring benefits to all wine regions and premium producers at all levels.
“Smaller non-exporting producers of top quality wines should still benefit from international marketing efforts because more overseas sales will result in more space in local markets.” Mr. Redman said.
“In recent years, WA wine exports have declined as a result of the high Australian dollar, strong overseas competition, the global financial crisis, fewer tourists and heavy discounting by major wine retailers. This Government investment is about partnering industry to reverse those declines.”
Mr. Redman said his department had been working with the WA Wine Industry Association, the Margaret River and Great Southern wine associations and overseas trade offices for two years to develop an acceptable international marketing plan.
“Our marketing edge and our point of difference is the production of high quality, distinctive regional wines.” Mr. Redman said.
“While we produce less than 1% of Australia’s wine exports by volume, we double this by value, evidenced by wine from leading producers gracing the wine lists of leading restaurants around the world.”
“I’m confident this collaboration will bear valuable fruit over the next three years and beyond, in bringing greater recognition, sales and justified rewards to WA’s premium wine producers.” Mr. Redman said.