In Agriculture

South Australia Minister for Primary Industries Tim Whetstone

Blueprint Aims To Beef Up Industry By $200 Million

Victor P Taffa

A blueprint to guide the growth and development of the South Australian beef industry by more than $200 Million per year has been launched this morning at the Growing SA annual conference at Hahndorf.

Minister for Primary Industries and Regional Development Tim Whetstone said the blueprint aligns with the State Government’s focus to grow the economy through agriculture.

“South Australian Beef Industry Blueprint targets increasing supply of stock bred here in South Australia by 60,000 per year increasing the total beef value chain revenue in the state by more than $200 Million per year.” Minister Whetstone said.

“By supporting adoption of the blueprint, the Marshall Government is investing in the growth, innovation and development of the beef industry into the future.”

“Beef industry makes an important contribution to the South Australian economy with farm gate production exceeding $600 Million in 2016–17, and the gross revenue for South Australia’s beef industry exceeding $1.3 Billion.”

“With projections of a 25 % increase in red meat demand in the Asia Pacific region by 2030, there is enormous opportunity for the South Australian beef industry as a recognised supplier of safe and nutritious protein.” Minister Whetstone said.

Leading the establishment of the blueprint, Livestock SA President Joe Keynes said the blueprint outlines targets and actions to ensure the SA beef industry remains a major economic contributor to the state economy.

“Following the successful launch of the SA Sheep Industry Blueprint in 2016 and the clear direction that it provided the sector, we embarked on gathering key stakeholders in the beef industry to identify and work through the opportunities and challenges that lay before us.” Mr. Keynes said.

“It was important for Livestock SA to initiate this process because, as the state’s advocacy group for cattle, sheep and goat producers, we want to deliver a clear and consistent voice on members’ behalf to the wider industry and be continually growing and improving what we do on-farm.”

Major Opportunities For South Australian Beef Industry Outlined In Blueprint Include:

  1. Consistent supply of highly credentialed premium product to high value markets
  2. Product differentiation based on product quality and integrity attributes
  3. Equipping producers with the knowledge and skills to cost effectively increase productivity and return on farm assets managed
  4. Capitalise on new data recording and technology platforms both on-farm and through the value chain for enhanced decision making and management
  5. Unlocking the increased production potential in key regions
  6. Expansion of finishing opportunities for stock bred in the pastoral zone

Beef Blueprint Chair Bruce Creek said developing strategies to capitalise on the industry’s opportunities would secure a bright future for SA’s beef industry.

“Blueprint has a major focus on increasing consistency of supply of premium beef based on key credentials including product integrity, animal welfare, natural resource stewardship, product quality and nutritional value.” Mr. Creek said.

“It outlines primary targets of increasing supply of South Australia-bred stock by 60,000 per year. This will be achieved by increasing the breeder herd by 15 % over 10 years to 534,000 from 464,000 coupled with increasing the number of calves weaned in South Australia per year by 20 % to 347,000, up from 288,000.”

“When achieved this is expected to result in an estimated increase in farm gate returns by more than $100 Million per year with total South Australia beef value chain revenue increasing by more than $200 Million per year.”

“Blueprint seeks to increase producers’ focus on implementation of key infrastructure and production systems to allow greater supply of premium cattle year round.” Mr. Creek said.

South Australia Beef Industry Blueprint is an industry initiative of Livestock SA with funding support from the University of Adelaide through the Davies Research Centre, Primary Industries and Regions South Australia and the Federal Government through the Better Regions Fund.



SA                   South Australia


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