Western Australia Minister for Agriculture and Food Terry Redman
Local Growers Get Vocal About Their Produce In New Campaign
Victor P Taffa
Western Australian producers have lent their voices to a new television advertising campaign encouraging consumers to look for locally-produced food when shopping.
Along with a host of WA food producers, Agriculture and Food Minister Terry Redman today unveiled the new ‘be vocal about eating local’ campaign at Fresh Provisions, Mount Lawley.
“The television advertisements are a novel way for our producers to speak directly to their WA customers to remind them just how good the food is we produce in our own backyard. ” Mr. Redman said.
The campaign is an initiative of the Buy West Eat Best program, a collaboration of growers, producers, manufacturers, retailers and the State Government.
The Minister said the campaign featuring animated food was designed to increase awareness of the Buy West Eat Best logo, which helped consumers identify products grown, farmed, fished or produced in WA.
“This campaign will see the Buy West Eat Best logo plastered across the State as it uses television, newspaper, online, in-store and other promotional strategies to help shoppers spot local produce quickly and easily. ” Mr. Redman said.
Mr. Redman said the success of the campaign was due to strong support from a big number of the Buy West Eat Best members, who had contributed financially to the campaign.
The campaign had been backed by independent research, which revealed consumers preferred to buy local produce but wanted to be able to easily identify those products in-store.
“There are now more than 90 Buy West Eat Best partners, including major retailers, producers and growers all passionate about producing and promoting WA food. ” the Minister said.
To find out which businesses are signed up to Buy West Eat Best, along with details of events, recipes and competitions.
“Look in-store for the logo and if you can’t find your favourite WA product, make sure you ask your local store manager and be vocal about eating local. ” Mr. Redman said.