South Australia Minister for Trade Tourism and Investment David Ridgway
Barossa Valley Popping The Cork For Visitors
Victor P Taffa
Barossa Valley is gearing up to host thousands of visitors for a weekend of intimate tastings, unique dining experiences, masterclasses, workshops, long lunches, garden parties and feasts of fresh produce.
In 2018, the Barossa Gourmet Weekend features 32 events, including a cooking demonstration and lunch presented by Jock Zonfrillo, the owner/chef of award-winning Restaurant Orana, at the Yalumba Cooperage.
Minister for Trade, Tourism and Investment David Ridgway said unique food and wine experiences are one of the main motivators attracting people to South Australia.
“Regional events help draw attention to the people, the produce and the places that are behind our internationally-acclaimed food and wine credentials.” Minister Ridgway said.
Regional tourism is big business, generating 40 % of the state’s total visitor expenditure and injecting $193 Million into the Barossa alone.
“We’re supporting the event through our Regional Events and Festivals Program, a scheme that provides financial assistance towards marketing and PR for events that promote South Australia as a tourism destination.” Minister Ridgway said.
“I’ve recently been out and about in the Barossa and our other regions to talk about the key challenges, priorities and opportunities for local tourism.”
“Marshall Government has recently launched the Regional Visitor Strategy and we are committed to working with the industry to deliver positive outcomes for our regions.”
“Barossa has something for everyone and some of the country’s most historic and revered wine, and we want everyone to experience it for themselves.” Minister Ridgway said.
South Australian Tourism Commission, Chief Executive, Rodney Harrex said the Barossa Gourmet Weekend program is set to attract up to 15,000 visitors to the region and that’s great news for the wineries and restaurants, and for local accommodation services, with booking regularly reaching around 80 % capacity over the course of the event.
“Festival has been hugely successful and consequently this year has transformed into a quarterly seasonal celebration. It’s a great example of how events can drive visitation and put more tourism dollars into our local towns.” Mr. Harrex said.
Barossa Gourmet Weekend will be held Friday 31 August until Sunday 2 September.