American Travel Agents Here To Experience Corroboree 2011

American Travel Agents Here To Experience Corroboree 2011

Victoria Minister for Tourism and Major Events Louise Asher

Victoria Says G’DAY To American Travel Industry

Victor P Taffa

More than 170 North and South American travel agents specialising in the Australian market are visiting Melbourne for Corroboree 2011: The Americas Aussie Specialist Convention from 28 October to 1 November, the Member for Southern Metropolitan Georgie Crozier said.

Ms Crozier represented Minister for Tourism and Major Events Louise Asher today at Corroboree 2011.


“This is the first time Melbourne has hosted the Americas Corroboree convention, with more than half of the agents being first time visitors to Australia.” Ms. Crozier said.

Ms. Crozier said Melbourne hosting this year’s Corroboree offered a great opportunity to showcase Victoria’s many attractions for the North American market, the fourth largest source of visitors to Victoria.

Corroboree is held annually in Australia as part of Tourism Australia’s ‘Aussie Specialist’ program; a network of dedicated international retail travel agents focused on Australia. Tourism Victoria won the right to host the North American event for the first time in Melbourne.

Corroboree 2011 brings qualified ‘Aussie Specialist’ retail travel agents from the Americas to Australia to meet with more than 90 leading local tourism operators and take part in a range of product and training events and activities.

The convention also includes the Opal Awards Gala dinner to recognise the achievements of ‘Aussie Specialist’ travel agents and their industry partners.

“Victoria received 165,000 overnight visitors from North America in the year ending June 2011 and arrivals from this market are expected to reach 210,000 in 2020.” Ms. Crozier said.

“During their time in Victoria, the ‘Aussie Specialist’ agents are experiencing first-hand many of our iconic tourism attractions including the Melbourne Cup, Phillip Island, the Yarra Valley, the Mornington Peninsula and the Great Ocean Road.”

“Holding the Corroboree in Melbourne also showcases our strength as Australia’s most sophisticated leisure destination, home to major sporting and cultural events with world-class convention and exhibition capabilities.” Ms. Crozier said.