New South Wales Minister for Tourism and Major Events Adam Marshall
New South Wales To Bank Billions With 2030 Tourism Target
Victor P Taffa
In a bid to triple overnight visitor spending by 2030 the New South Wales Government has launched an ambitious State tourism target and new Visitor Economy Industry Action Plan.
Minister for Tourism and Major Events Adam Marshall said the New South Wales Government would work with industry to aggressively pursuit a new target of $55 Billion in overnight visitor expenditure for the State by 2030.
“A new ambitious 2030 tourism target is part of the New South Wales Government’s focused effort to grow New South Wales position as Australia’s leading destination.” Minister Marshall said.
“Marketing Sydney as the gateway to Australia is key to growing the visitor economy in New South Wales.”
“International visitor markets like China and India represent significant growth opportunities for Sydney and rural and regional New South Wales, which is why we’re working on campaigns and strategies to fly more tourists to the State.” Minister Marshall said.
Promoting the diversity of our State’s rural and regional towns to these priority international markets will be a game changer for local economies.
“We want to make tourism an engine industry for rural and regional New South Wales that’s why we’ve also, for the first time ever, created a regional New South Wales target of $20 Billion by 2020 and $25 Billion by 2030.” Minister Marshall said.
Minister Marshall said the new target comes following an independent review of the New South Wales Government’s 2012 Visitor Economy Industry Action Plan.
“Review identified a number of areas for growth and recommendations we’ve responded with 43 targeted actions in this plan.” Minister Marshall said.
“Since 2011 the New South Wales Government has turned around performance in the visitor economy we’ve overseen growth of 36 % in overnight visitors and 54 % in visitor expenditure.”
“Our tourism sector already directly employs 171,100 people in New South Wales we know that growth in this sector means more jobs. This new plan is our whole-of-government strategy to work with industry to maintain that growth.” Minister Marshall said.