8.5% Increase In International Tourism To Northern Territory

8.5% Increase In International Tourism To Northern Territory

Northern Territory Minister for Tourism Matt Conlan

International Visitors To The NT Return To Growth

Victor P Taffa

The Northern Territory’s tourism industry continues to show signs of recovery with strong growth in international visitors to the NT, according to new figures released today.

Minister for Tourism Matt Conlan said Tourism Research Australia’s latest International Visitor Survey (IVS) showed international visitors to the NT increased by 8.5 % to 280,000 for the year ending September 2014 compared to the previous year.


“This 8.5 % jump is the highest increase for international visitors to the Territory we’ve seen following a decade of decline.” Mr. Conlan said.

“Our international visitor numbers are on the way back up, buoyed by the significant extra investment of $16 Million into our tourism budget by the Country Liberals Government over the past two years – the bulk of which has been funnelled into our international marketing activities.”

“The former Labor Government gutted our international marketing budgets to the point where they dipped below $6 Million in 2012. We immediately more than doubled our overseas marketing funding as soon as we came to Government and now we are seeing that investment pay off.”

“Tourism is the largest employer in the Territory employ providing 16,000 jobs (direct and indirect) – more than twice as many as mining. The Country Liberals Government is determined to support the industry to help build a more prosperous economy and create even more jobs.” Mr. Conlan said.

Key findings from the International Visitor Survey for the NT include:

  • Total visitors up 8.5% to 280,000
  • Holiday visitors up by 5.7% to 234,000
  • Holiday visitors up across all NT regions, with the largest increases in the Greater Darwin region (+18%), Kakadu Arnhem region (+22%).
  • Central Australia holiday visitors up slightly: Alice Springs up (+1.0%) Uluru up (+0.8%), and the Barkly up (+8.8%)
  • Increases driven by strong gains in key NT markets of Germany (+9%), UK (+5.8%), USA (+5.3%) and France (+14%)
  • Total visitor nights up (+9.5% to 4.4 Million) and holiday nights up (+7.5% to 2.3 Million)
  • Expenditure increase for both total expenditure (+8.4% to $425 million) and holiday expenditure (+11% to $325 Million).

“These figures show that we are on track with our plan to deliver a $2.2 Billion visitor economy in the NT by 2020 and help develop Northern Australia.” Mr. Conlan said.

“We know there are still many challenges ahead but we’re in this for the long haul.”