60,000 Rural Landholders To Network Each Other

60,000 Rural Landholders To Network Each Other

Western Australia Minister Agriculture & Food Terry Redman

Fresh Food Link Gets WA Growers Connected

Victor P Taffa

A New Network to help small Landholders get their Produce to Market has been launched by Agriculture and Food Minister Terry Redman at the Subi Farmers Market.

“There are almost 60,000 Rural Landholders in Western Australia with properties of less than 100ha.” Mr. Redman said.

“Many of them grow top quality produce but, because of issues like lower volumes and continuity of supply, getting that produce to market can sometimes be a challenge.”

“Smaller growers and businesses also often lack the time, resources and networks to explore many of the opportunities that exist, so the Fresh Food Link Project is lending a helping hand.”

The Fresh Food Link Service has both a register of small landholders, as well as a database of interested farmers markets, wholesalers, retailers and processors.

Its role is to match potential partners and help both parties come up with innovative solutions to capture market opportunities.

The Minister said Fresh Food Link will also help meet the growing demand for quality locally-produced food.

“The explosion in the popularity of farmers markets across the State demonstrates the strong demand for fresh local produce.” Mr. Redman said.

“By giving small landholders greater opportunity to get their produce to market, it is also opening up far greater choice for consumers.”

The State Government’s agency, the Department of Agriculture and Food, will administer Fresh Food Link, through its award-winning Small Landholder Information Service.

Fresh Food Link also complements the Buy West Eat Best Program, which labels and promotes locally grown, farmed, fished and processed WA Food.