$1 Million Campaign To Promote Margaret River On The East Coast

$1 Million Campaign To Promote Margaret River On The East Coast

Western Australia Minister for Tourism Paul Papalia

Million-Dollar Campaign Promotes Margaret River On The East Coast

Victor P Taffa

  • Tourism Western Australia launches $1 Million campaign promoting Margaret River to the East Coast
  • Campaign aims to boost visitation to Western Australia and the region
  • Promotes Margaret River as more than just a wine region

State Government, through Tourism Western Australia, has launched a new $1 Million marketing campaign on the East Coast to boost visitation to Western Australia and the Margaret River region.

“State Government is committed to increasing visitation to the State and investing in marketing campaigns focusing on regional destinations, such as Margaret River, is a key part of our Two-Year Action Plan for tourism.” Minister for Tourism Paul Papalia said.

 

 

“It is no secret Australia is home to many fantastic wine regions, however, a holiday to the Margaret River region enables visitors to also experience extraordinary beaches, tall-timber forests, majestic caves, incredible food and drink, and interactions with wildlife including whales and manta rays.”

Promotional campaign showcases Margaret River as more than just a wine region, it also boasts pristine beaches, forest walks and luxury accommodation all in the one spot. It promotes the region as having ‘WAy’ more to offer than other wine regions around the country.

Brand marketing campaign started last weekend (July 28-29) and will run until August 30, 2018, targeting visitors from Sydney and Melbourne.

Promotional campaign will run across TV, cinema, digital and social media channels.