Wine Industry Development Strategy Launched By Minister

Wine Industry Development Strategy Launched By Minister

Victoria Minister for Agriculture Jaala Pulford

Raising A Glass To The Future Of Victorian Wine

Victor P Taffa

Victoria produces some of the best wine in the world, and thanks to the Andrews Government, even more tourists, connoisseurs and locals will get the opportunity to try the perfect glass.

Minister for Agriculture, Jaala Pulford visited Yering Station winery in the Yarra Valley today to launch the Wine Industry Development Strategy and round two of the Wine Growth Fund.

“Victoria’s wine is among the world’s best, producing a broad range of wine styles in unique and diverse geographic settings, making it well placed for a successful future.” Minister for Agriculture Jaala Pulford said.

“There is no better way to spend a weekend than on a winery walk-about, experiencing and tasting the very best regional Victoria has to offer.”

4 year strategy will help winemakers capture new opportunities and address challenges the industry has experienced in trading and production over the past decade.

Wine Industry Development Strategy is structured around 4 key ‘platforms’ which address:

  • Adaptation to business and production challenges,
  • Increasing tourist numbers and expenditure in Victorian wine regions,
  • Developing profitable and sustainable export markets,
  • Increasing industry coordination.

State Government is backing the Strategy with the Wine Growth Fund, which supports projects from the vineyard to the cellar door to grow Victoria’s wine industry.

“Victoria has a colourful array of wine growers and makers working across 22 unique regions to produce some of the world’s most exciting wines.” Wine Advisory Ministerial Chair Kim Chalmers said.

“Supporting these producers, driving visitors to their doors and taking their stories and wares to the world are what this strategy is all about.”

Second round of the Wine Growth Fund announced today will see a total of $893,000 provided to the wine industry across the state. Grants will align with industry priorities as reflected in the strategy.

Victoria’s wine industry plays a vital role in regional and rural economies, contributing an estimated $7.6 Billion to the Victorian economy and employing nearly 13,000 people.

Victorian Wine Industry Development Strategy 2017-2021, Wine Growth Fund and appointment of the Wine Industry Ministerial Advisory Committee are the result of the Andrews Government’s $1 Million election commitment to develop the state’s wine industry.