WA Tourism Hits The Digital Age

WA Tourism Hits The Digital Age

Western Australia Minister for Tourism Kim Hames

Tourism WA YouTube Channel Launched

Victor P Taffa

Tourism WA has launched a new channel on the world’s most popular video-sharing website YouTube.

Tourism Minister Kim Hames said the Tourism WA YouTube channel was a perfect tool for sharing footage of Western Australia’s extraordinary destinations and experiences which hopefully would inspire viewers to visit our State.

“These days, digital marketing is an essential component of any successful tourism campaign.” Dr. Hames said.

“The tourism industry, in particular, utilises digital marketing to raise awareness of our State as a holiday destination and in assisting consumers to research and plan their holidays.”

 

YouTube is the world’s number one video-sharing website where users can upload, share, comment on and view videos.

The Minister said personal recommendation, or word of mouth, had a major influence in the world of tourism marketing.

The Facebook site, launched in December 2010, already has almost 6,000 friends.

The Minister said the YouTube channel featured videos of real people having extraordinary experiences in WA.

Tourism WA will release additional videos in the future to encourage return visits to the YouTube channel and will also use the channel to promote WA events.

“It is already proving popular, having drawn more than 23,400 visitors and more than 1,500 video views in its first four weeks.” Dr. Hames said.

Tourism WA reports an almost three-fold increase in page view traffic to the events section of the agency’s website from January to February.

The Minister said the significant rise was due to a boost to the agency’s online activity, such as banner advertising and paid search, as well as additional offline advertising.

“With the growing influence of the internet on travel planning and purchasing, it is very pleasing to see Tourism WA’s digital marketing hitting the right marks.” Dr. Hames said.