Riverland Experiences Increase In Tourism Spending

Riverland Experiences Increase In Tourism Spending

South Australia Minister for Tourism Leon Bignell

International Visitors To The Riverland Helps Economy Reach Record Growth

Victor P Taffa

International visitors to the Riverland have contributed to a 38 % increase in spending in South Australia lifting expenditure to a record $954 Million new figures out today show.

In the 12 months to March 2016, an estimated 8,000 international visitors travelled to the Riverland, staying 236,000 nights, according to the latest International Visitor Survey results.

“These results are exceptional and clearly show how hard the State Government has worked to boost the state’s visitor economy, with a goal of growing the sector to $8 Billion by 2020.” Minister for Tourism Leon Bignell said.

“Tourism is big business in terms of the jobs it sustains and creates and it is made up of thousands of small to medium size operators who do a brilliant job selling the state’s attractions.”

Spending by international tourists visiting the Riverland has increased by 72 % during the past decade (December 2005 to December 2015).

International visitor numbers to South Australia grew by 7.6 % to a record 410,000, with more than a quarter of these visitors 141,000 staying 1.729 Million nights flocking to regional South Australia.

The latest figures show South Australia has achieved exceptional growth ahead of the national average. Night visits have risen by 13 % outperforming the national average of 7.6 %.

Visitors from the United States have soared by a massive 41 %, while visitors from the United Kingdom are up by 17 % and European expenditure up by 20 %.

The number of visitors from China increased by 2.4 % with year on year growth during the past three years. International visitor expenditure from Asia is up 44 %, with China leading the way up 34 %.

The education sector is up by 59 % from $223 Million to $355 Million its highest result on record.

 

Background

Tourism is one of South Australia’s key economic drivers, which is why the State Government committed $35 Million over two years in the 2015/16 State Budget.

With an additional $14 Million committed to promoting South Australia internationally in the State Budget, the State Government through the South Australian Tourism Commission has undertaken 95 marketing campaigns all over the globe.

The International Visitor Survey results are released by the Federal Government each quarter.

They follow excellent domestic tourism figures which showed show 2.2 Million interstate visitors came to South Australia in the 12 months to December 2015, staying 10.1 Million nights.