Regional Victoria Receives An Events Funding Boost

Regional Victoria Receives An Events Funding Boost

Victoria Minister for Tourism and Major Events Louise Asher

Coalition Government Funding Boosts Regional Victoria’s Event-Full Reputation

Victor P Taffa

A cricket championship, a Shakespeare festival and a mountain bike race are among the distinctive country events to receive funding from the Victorian Coalition Government, which will help to create jobs and drive economic growth in regional communities.

Tourism and Major Events Minister Louise Asher today announced 29 regional organisations will receive a total of $72,500 from the latest round of the Coalition Government’s Country Victoria Events Program (CVEP).


“Regional events supported are those which not only demonstrate potential for increased economic activity and visitation, but enhance the area’s tourism strengths and regional character.” Ms. Asher said.

“The CVEP program assists Victoria’s regions to meet their tourism potential and grow regional community events.”

Member for Gippsland East Tim Bull welcomed the funding for two local events: the Shakespeare Festival at Stratford and the Seafarers Multicultural Festival in Lakes Entrance.

Mr. Bull said Stratford was the perfect place to celebrate community theatre and folk arts as it shared its name with Stratford-upon-Avon, the birthplace of William Shakespeare.

“The first festival was held in 1991 and has grown to include over 20 different events, including a village fair and market. The festival has become a driver of cultural tourism for the region, attracting artists and Elizabethan romantics from around the country.” Mr. Bull said.

Mr. Bull said next month’s Seafarers Multicultural Festival was a favourite for foodies, celebrating Lakes Entrance’s delectable seafood and rich multicultural heritage.

“This year the festival’s ambassador is Stefano de Pieri, one of Victoria’s most celebrated chefs, whose passion for culinary tourism and regional produce is sure to further raise the profile of this popular community festival.” Mr. Bull said.

Other supported events include the Audax Alpine Classic from Bright to Mt. Buffalo, Beechworth’s Opera in the Alps, Bendigo Olive Fiesta, Golden Plains Arts Trail, Swan Hill Region Food and Wine Festival, the Gippsland Ethnic Communities Council Multicultural Festival, the Drouin Ficifolia Festival, the Tarra Festival in Yarram, and the Horsham Country Music Festival.

The CVEP provides up to $10,000 per event to assist with tourism marketing and event delivery and development. Closing dates for applications for the CVEP are 1 April and 1 October annually.