Premier Announces Two-Year Partnership With Surfing Victoria

Premier Announces Two-Year Partnership With Surfing Victoria

Victoria Premier Ted Baillieu

Top Young Surfers Help Spread The Word On Looking After Your Mates

Victor P Taffa

Australia’s Best Young Surfers will be helping the Coalition Government and Surfing Victoria to send a clear message that young Victorians can have fun without hurting others or acting irresponsibly, Premier Ted Baillieu said today.

Visiting the Pro Junior surfing event at Jan Juc to announce a two-year partnership between the Coalition Government and Surfing Victoria, Premier Baillieu said young professional surfers were ideal ambassadors for the Championship Moves campaign to reduce the harm caused by alcohol and violence.

Premier Baillieu said young professional surfers were great positive role models for young Victorians because they knew the value of looking after their mates, either in the water or when socialising after an event.

“The Championship Moves Campaign encourages young Victorians to look after their mates and help stop alcohol-related violence.” Premier Baillieu said.

“Surfing is very popular among young Victorians and this partnership with Surfing Victoria will help remind people that while everyone has the right to a good time, real champions always looked out for their mates.”

The Championship Moves Campaign is part of a two-year, $110,000 Partnership which will give Championship Moves a presence at Surfing Events across Victoria, including the ASP World Tour Rip Curl Pro at Bells Beach at Easter.

“This Partnership will also give Young Professional Surfers the opportunity to act as positive role models by becoming Championship Moves ambassadors.” Premier Baillieu said.

“Over the next two years, we will enlist the help of some of Australia’s most promising young surfers including 2009 Rip Curl Pro runner-up Adam Robertson to promote responsible behaviour.” Premier Baillieu said.

Other surfers who will act as Championship Moves ambassadors include Professional Touring Surfer Jack Perry and Junior Pro Surfers Todd Rosewall and Mitch Baker.

As part of the partnership, a comprehensive social media strategy will be developed to promote Championship Moves through the Surfing Victoria website, including regularly-updated content, promotions and competitions.

Existing Championship Moves campaign partners include the AFL Coaches’ Association, AFL Victoria and various local Liquor Accords and licensees.

Recent research shows that 80 % of young men who have seen the Championship Moves campaign agree that it made them think about how they and their mates could avoid trouble while out socialising.