Premier Aims For Queensland To Be Number 1 Destination With International Visitors

Premier Aims For Queensland To Be Number 1 Destination With International Visitors

Queensland Premier Annastacia Palaszczuk

Queensland Minister for Tourism and Major Events Kate Jones

Queensland Records Double-Digit Tourism Growth

Victor P Taffa

Double-digit growth from Asia has led to the highest number of tourists ever visiting Queensland.

Premier Annastacia Palaszczuk and Minister for Tourism and Major Events Kate Jones announced today Queensland hosted 2.6 Million international visitors in the year ended September 2016, an increase of 17 % in holiday travellers.

International visitors spent $5.2 Billion, the equivalent of $100 Million every week around the State over the same period.

Premier Palaszczuk said Queensland would continue to drive tourism growth in international markets through a new marketing campaign.

“The new Queensland tourism brand and campaign ‘I know just the place’ will inspire many more international tourists to come to Queensland.” Premier Palaszczuk said.

“We want Queensland to be the number 1 Australian destination for international visitors.”

“This campaign showcases our incredible experiences and shows people a new side of Queensland to add to the one they already know and love.”

Ms. Jones said the latest figures were driven predominately by Asian markets.

“China continues to be our biggest market by total number and expenditure and this survey we had amazing growth from Japan, Korea, Indonesia, Hong Kong, Singapore, India and Thailand.” Ms. Jones said.

“Korea had the highest growth of all markets with a staggering 37 % increase in visitors and 74 % increase in expenditure. This was in part due to Tourism and Events Queensland’s innovative and hugely successful Q-Pop campaign which led to more than 20,000 direct bookings.”

“Japan also continued its resurgence with 24 % growth in numbers and 23% in spending while China, which is a huge part of our marketing effort, grew substantially once again with just under 40 % more holiday makers and 33.5 % total visitors who spent more than $1 Billion.” Ms. Jones said.

“The western markets remained on a steady growth curve with solid increases from the US, UK, New Zealand, Canada, Germany and Switzerland.”

“This substantial growth again shows just how vital tourism is in Queensland.” Ms. Jones said.

Holiday growth was the strongest of the markers with 1.8 Million international tourists coming to Queensland to relax. Holiday makers spent just under $3 Billion during their stays.

QLD Minister for Tourism and Major Events Kate Jones

 

 

 

 

 

 

 

 

Tourism and Events Queensland (TEQ) CEO Leanne Coddington said the majority of the regions had seen strong increases once again, led by the Gold Coast, Tropical North Queensland, Brisbane and the Whitsundays.

“Many of our regions are seeing this continued growth which reflects the hard work being done in the international markets to inspire people to come to the best address on Earth.” Ms. Coddington said.

“The Gold Coast, Tropical North Queensland, Brisbane and the Whitsundays had the most international tourists in history visit their destinations and the amazing experiences they have.”

“Each of those destinations also had the highest expenditure on record which is great news for the operators and industry that provide the product for travellers to enjoy.” Ms. Coddington said.