Northern Territory Tourism Growing With International Visitor Increase

Northern Territory Tourism Growing With International Visitor Increase

Northern Territory Minister for Tourism and Culture Lauren Moss

International Visitors Key Target For Territory Government

Victor P Taffa

Attracting direct flights from China is among a range of initiatives underway to attract more international visitors to regions across the Territory.

Speaking from Singapore, Minister for Tourism and Culture, Lauren Moss held positive talks today with a number of the Territory’s international airline partners about working more closely together to drive international visitation through Singapore to Darwin to the NT.

 

“Most international visitors to the Territory come via Sydney and Melbourne an increased focus on cooperative marketing with airline partners will encourage more people to fly here directly, not only from Singapore, but our key markets including European countries.” Minister Moss said.

Minister Moss is heading a delegation including CEO of NT Airports Ian Kew, Chair of Tourism NT Michael Bridge and key departmental staff to Singapore and China to continue talks with a number of international airlines about flights to the Territory.

On route to China, Minister Moss said she was determined to progress direct China flights to Darwin.

“We have seen a significant increase in visitors from China in recent years but we are working hard to build those numbers and direct flights are key.” Minister Moss said.

Minister Moss said the Territory Government’s push for direct Chinese flights was supported by a range of other measures to grow international visitation.

“Chief Minister, Treasurer and I are actively lobbying the Federal Government to invest strongly in Kakadu which falls under their responsibility.” Minister Moss said.

“We need the Federal Government to urgently invest in making key Kakadu attractions more accessible by sealing roads, upgrading existing product and working with us and traditional owners to open up new areas.”

“In conjunction with our tourism industry, we are telling the Federal Government loud and clear to start investing in this key Top End attraction to drive increased visitation and economic benefit.”

Minister Moss said she would be making announcements in the near future about initiatives to attract more business events and conferences, including from Asia, as well as revive the youth market.

On the back of international visitor figures released today showing a decline in international visitors to Darwin and Kakadu but increases for the Katherine/Daly, Alice Springs/MacDonnell, Barkly and Uluru/Yulara regions, Minister Moss stated work was already underway to realign activities to reinvigorate growth in the Top End.

“I am confident that with the realigned plans we will have in place and working closely with our industry, we will be in a position to deliver strong visitor growth over the coming year and beyond.” Minister Moss said.